Over the last six months I have been putting together a Social Media guide for Artists and Cultural Entrepreneurs. It is published under Creative Commons. It is designed to be shared. If you do please acknowledge your sources. But please share away. The ideas behind it come from everywhere. But it also comes from the artistic and academic work of Adah Parris, Chaz Johnson, Meg Mosley and Alisa Oleva. I take credit for the curation. It was designed by Kate Roncoroni, and edited by Victoria Hogg.
My thesis is about the business of comedy. The structure of the industry, the comic forms it produces. It looks to using the entrepreneurial strategies used in tech start-ups to see what new ways talent might be incubated today. The PHD will culminate in the building of a social enterprise that uses comedy and online distribution to create profitable digital formats. In short a comedy Hack Space that develops the skills of young people in socially deprived areas and creates happiness and money.
I am lucky enough to teach two day social media courses at Goldsmiths. It is taught with the amazing Adah Parris and Meg Mosley, and is aimed at artists and cultural entrepreneurs. The course quite rightly has a great reputation and the hands on nature of the teaching means that everyone leaves surprised by something new and a definite plan of action. If you would like to joint, go to the link below. It is extremely economical.
Here is some feedback that we have had from the course so far.
“Great team, very inspiring and knowledgeable”
“Everything was great! I feel so much improved and the exercises were SUPER USEFUL!”
“I loved it!”
“Excellent! Interactive and interesting”
“Wonderful experience. Great way to meet like-minded people. Informative too!”
“Superb across the board, far exceeded expectations – energy, humour and inspiration.
“Incredible value for money and quite possibly the best £250 I have ever spent!
The Goldsmiths Digital Marketing online short course is a 9-week course that equips students with the knowledge and skills needed to strategically select and deploy a range of digital marketing tools and tactics as part of an integrated digital media plan, using allocated budgets and relevant data-driven insights to achieve specific marketing objectives. The course is presented entirely online, in collaboration with leading online education company, GetSmarter.
Students will walk away with the ability to:
1 Produce an integrated digital marketing plan using a strategic selection of channels and tactics in support of an overall marketing strategy
2 Work within an allocated budget to strategically select the range of channels and tactics best suited the marketing goals of three specific brands
3 Measure ROI of digital marketing efforts, and optimise a strategy through the analysis and interpretation of data from Google Analytics and other measurement tools
Who should attend?
This course is suitable for:
• Students wanting to gain a more strategic digital marketing competency that will allow them to guide digital marketing efforts holistically.
• Small business owners wanting to develop a strategic digital marketing plan to drive digital marketing efforts that promotes their services or products.
• Current or aspiring marketers wanting to grow and/or expand their existing marketing skills into the digital field
• Professionals making the transition into a digital marketing role, or who are seeking a way to update/refresh their marketing knowledge with the latest digital marketing
Who teaches this course?
Christopher Hogg is the Course Designer and Course Convener of this course. Chris is a social media expert and digital marketing consultant at Goldsmiths, University of London. Chris has worked at the cutting edge of digital marketing for nearly two decades; his understanding of the UK Ad agency scene is extremely deep and practical. Chris's latest project is teaching Social Media Marketing for Artists, Artistic Institutions and Cultural Entrepreneurs at Goldsmiths.
On completion of the course, students can expect to have achieved the following learning outcomes:
1 Assess the strengths and weaknesses of each of the different digital tools available to modern marketers.
2 Apply knowledge of digital marketing tools in order to best deploy them as part of a digital media plan.
3 Predict trends in the digital marketing industry based on a knowledge of the industry’s history and development.
4 Decide between a prospect strategy and a data strategy in relation to the digital tools being used.
5 Evaluate the merits of a series of proposals from a variety of publishers and technology vendors.
6 Analyse the data and analytics of a campaign’s performance in order to continuously optimise it.
7 Create compelling content to form part of a digital marketing campaign.
8 Create integrated digital media plans for three diverse brands – a start-up business’ launch campaign, a big brand’s Christmas campaign and a B2B brand’s annual digital marketing budget.
9 Write a detailed rationale for choices made regarding the digital media plans.
10 Apply a series of best practices for job performance in a career in digital marketing.